AI Insights · Timothy · October 2025
Top Beauty Retail Apps on iOS in Central America - Q3 2025
Explore the performance trends of the top beauty retail applications on iOS in Central America during Q3 2025, featuring insights from Sensor Tower.
In the third quarter of 2025, the beauty retail sector on the iOS platform in Central America showcased interesting trends among the top applications. Here's a closer look at the performance of these apps, based on data from Sensor Tower.
Sephora: Compra en Línea experienced a fluctuating download pattern, peaking at around 12.7K downloads in mid-August. Meanwhile, its weekly active users started at approximately 76K, dipped to 65K in early September, and rebounded to finish the quarter at about 75K.
Bath and Body Works México maintained a relatively stable number of active users, fluctuating around the 50K mark throughout the quarter. Downloads were variable, with a notable peak of 3.3K in late August.
Terramar Brands showed a consistent download rate, hovering between 500 and 900 weekly downloads. The app saw its highest activity in late September with 874 downloads.
ISDIN México had a gradual decline in downloads, starting from over 1K in July and decreasing to under 500 by the end of the quarter.
IPSY: Personalized Beauty began the quarter with nearly 900 downloads and saw a decrease to 86 in early September, before recovering to 711 by the end. Active users fluctuated, ending the quarter strong at over 10K.
For more detailed insights and data, visit Sensor Tower.
